Agritourism Operator: Sandrine Wallez
Business Name: ACTIV- AELAN Chocolate makers
Location: Efate, SHEFA Province
Business Description: ACTIV Association is a local NGO with two socially responsible businesses (Aelan Chocolate Makers and ACTIV Limited) supporting the core activity of the association. Their Agri tour is located at the ACTIV Centre at the Second Lagoon and shows visitors how their Aelan Chocolate and extra Virgin Coconut Oil is produced from beans to bar and coconut to oil. The tour is priced low at 500VT per person to attract families to the ACTIV centre to encourage sales in the Island shop which has been a very successful strategy for increasing sales of their locally made products. The Agri tour lasts approximately 30 minutes with tasting. People can take a tour or access directly free of charge the Island Shop, where products from the Islands are for sale (Handicrafts, chocolate, oils, kava etc)
Their Aelan café is downtown on Lini Highway, where they serve chocolate creations, crêpes, galettes, real-fruit ice cream and pastries using local products.Their Agri tour was voted among the best 10% attraction of the world with Trip advisor in 2019. Their Agri tour and Aelan Café seeks to promote local products and assist local communities to improve their livelihoods. ACTIV is also assisting local and regional cocoa producers to find niche markets for their fine cacao by developing the first edition of the “South Pacific Cocoa of Excellence” competition where cocoa producers from Fiji, Samoa, Vanuatu, Solomon islands and Australia are selected by international judges (Aus. NZ, New Cal., USA, Netherlands and Japan). Results will be announced mid-October 2021 at a special event in Melbourne with chocolate markers and food professionals. They are also seeking to develop an online boutique with marketing for export ready products for international regional markets (Australia, New Zealand and New Caledonia). ACTIV provides a great example of a high quality agritourism business in Vanuatu and shows the numerous benefits of developing an agritourism business model they are a leading example for mentoring in this space.