A new Approach to Food Tourism and Agritourism in Vanuatu

The weak linkages between urban tourists and rural communities as revealed in tourism expenditure data was particularly disappointing especially given the degree of dependence of the industry on the stewardship of natural and cultural resources, these resources being key features which draw tourists to Vanuatu. While Vanuatu has had many ‘plans and strategies’ to better link the agriculture and tourism sectors prior to border closures we saw no meaningful advancements in this. Local suppliers actually stated that tourism businesses would always choose price over commitment to buying local produce and value added products even if the quality of local goods was higher.